The Money Is In The List

An email list is a list of subscribers who have ‘opted-in’ to receive emails from you. They’ve signed up because they’re interested in the content and offers you can give them. This is a great way for marketers and businesses to reach their audience. Every kind of business can benefit from keeping a list, and here are ten reasons you need to start one right away.

This week on She’s Unstoppable!,  I share how to increase your audience by using the most popular for of content marketing: Blogging.

Episode 24 – The Money Is In The List

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1. Profits
The old cliché “The money is in the list” is actually quite true. Your list is a captive audience that has actively chosen to receive your offers. This is why lists are so profitable for marketers.

2. An Entrance to Your Sales Funnel
When a person subscribes to your list, they’re starting a relationship with your company. This is a good way to draw prospects into your sales funnel. From here, you can engage your subscribers with valuable information and offers.

3. Direct Contact
Email is the most direct way to reach your customers because your messages are delivered straight to their email inboxes.

4. Personalize Your Marketing
When someone opts in to your list, they’re making a mental commitment. It’s not the same as casually dropping in on your blog or website. A list creates a personal connection between your company and your customers.

5. Exclusive Offers
The offers you make through your email list are valuable to your subscribers partly because they’re exclusive. That is, you can only get them by joining the list. This creates a special “club” for your customers, a kind of loyalty program.

6. Relationship Building
Because email marketing is a more direct and personal approach, it’s a great way to build a relationship between you and your customers, which is what all businesses need and want.

7. An Asset to Your Business
A list of subscribers adds value to your company. Your email list can be calculated as an asset belonging to your business. If you have a large and responsive list, this can help you attract investors or sell your company.

8. Feedback
Email marketing isn’t just a one-way interaction. You also get feedback from your subscribers on how you’re doing. This feedback comes from your email marketing analytics and also directly when subscribers send you messages or when you ask them questions.

9. Get to Know Your Audience
Interacting with your audience through email and making various offers to them helps you get to know your customers better. When you know your target audience well, you can make better offers to them that increase your profits while meeting their needs more effectively.

10. Everybody’s Doing It
Everybody is marketing through email, and this most likely includes your competition. This means you need to be doing it also. There’s a good chance your competitors aren’t doing it as well as they could, so this gives you an opportunity to get an edge on them.

Before starting your list, decide exactly what you’d like to do with it. Is it going to be an entrance into your sales funnel, a vehicle to build your brand’s reputation, or a means of profiting directly? If you define your purpose well, you’ll better understand what you need to do in order to profit from your list.