5 Profitable Digital Products For A Coaching Business

5 Profitable Digital Products You Can Create For Your Coaching Business

[text_block style=”style_1.png” align=”left” font_size=”16″ font_font=”Georgia” font_style=”normal” font_color=”%23000000″]Everywhere you turn in the coaching world, you hear messages about attracting high-end clients. So why am I talking about digital products today?

First, if you stop and think it, you may notice that a hefty proportion of those insisting you should attract high-end clients also want to sell you a high-end program …very often one that sells for thousands.

While high-end programs can make a major difference at the right time, it may not be what you need to do right now. But whether you create a high-end offer or a low one, you do need to be sure that you know why you are creating it. And that reason shouldn’t be, “because everyone else is” or “because a course told me to do it”.[/text_block]

[text_block style=”style_1.png” align=”left” font_size=”16″ font_font=”Georgia” font_style=”normal” font_color=”%23000000″]So, before you create any digital product, know your basic reasons: Why, who, how and what. Why create that particular offer? Why set it at that particular price point? Who are you aiming to attract? What big benefit will this particular offer give you? How is this going to work?

Digital Products shouldn’t be treated as isolated, stand-alone offerings. They should constitute a carefully thought out part of your whole sales funnel, with their own unique role and place. And when you realize how often they can be recycled, to fit different needs and purposes, digital products become even more appealing to have on tap.

The long and the short is, no matter how much you plan to focus on high-end offers, also creating low-end digital products is worth careful consideration as part of your marketing strategy and sales funnel.

Let’s take a look at five highly profitable digital products that you can create…

 

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[text_block style=”style_1.png” align=”left” font_size=”16″ font_font=”Georgia” font_style=”normal” font_color=”%23000000″]

1. COURSES–  An online course is just like an in-classroom course except that you
   teach online via text, video, and audio assets.

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[text_block style=”style_1.png” align=”left” font_size=”16″ font_font=”Georgia” font_style=”normal” font_color=”%23000000″]2. EBOOKS– E-books very popular. In 2017, more than 266 million e-books flew off virtual shelves, and experts predict that e-books will eventually take over physical books in terms of sales.[/text_block]

[text_block style=”style_1.png” align=”left” font_size=”16″ font_font=”Georgia” font_style=”normal” font_color=”%23000000″]3. Audio Only Course – Popularity of free podcast. Allows you to create content that includes in-depth information.[/text_block]

[text_block style=”style_1.png” align=”left” font_size=”16″ font_font=”Georgia” font_style=”normal” font_color=”%23000000″]4. Printables/Templates – printable agendas, schedules, planners, social media graphics,
book templates, scripts[/text_block]

[text_block style=”style_1.png” align=”left” font_size=”16″ font_font=”Georgia” font_style=”normal” font_color=”%23000000″]5. HYBRID COACHING PACKAGES – online courses, e-books, and other digital products
& 60 minute coaching session combined[/text_block]

[text_block style=”style_1.png” align=”left” font_size=”16″ font_font=”Georgia” font_style=”normal” font_color=”%23000000″]Another great way to include digital products:

Include them as upsells or downsells with your main offer, or even with your free webinars. Do this wisely, and they can help you gain a reputation for always over-delivering.

Use quick, high-value digital products to build up a solid following… one that buys and buys again—consistently—from you.

Plan to use your digital products to automate recurring income generation, as well as spreading a wider net of always-in-stock products.

The trick is to brand your products, so that there is a strong element of repetition: Not just in the fact that you produce certain types of products, but in how they look.

What your visual branding and strong identity does is create a positive, conditioned-to-buy response in your subscribers, whenever they see a new offering.[/text_block]