You’ve worked hard to create a well-branded coaching business that will attract your perfect client. You’re focusing on content, consistency and planning to maintain a highly visible profile. You’ll soon have your clients eager to work with you. So, let’s make sure we come up with some powerful coaching packages and product ideas.
How To Create Your First Premium Coaching Program
The Secret to Creating & Packaging Your Irresistible Coaching Offers
1 – DETERMINE YOUR RANGE
Before you rush to create programs and offers, you will need to put some research and thought into your potential client’s budget.
You need only answer two questions:
a) Is this a fixed figure? That is, will you always only work with people whose income range is well above six figures?
b) Or is your client on a journey: One that will see her start out in one income bracket and progress to a higher bracket?
If your answer was (a):
Focus on high end packages, such as: One-on-one coaching, Elite coaching or Mastermind coaching.
If your answer was (b):
Determine at what income bracket your ideal client is starting out, determine where they are likely to end up and create a range of products and packages priced accurately for each stage, to help them get from A to her desired Z.
This range of products could include:
• Public (large group) membership site or forum
• Books
• Workbooks
• Worksheets
• Recordings
• Videos
• On-demand webinars
• Email mini-courses
• “Lite” versions of your more expensive packages
• One-off “strategy sessions”
All of these can be made affordable to the lowest end of your client budget—but all should prime and position your purchasers to:
• Achieve the next level of success
• Be able to choose your higher-end packages and products •
2 – DETERMINING HOW YOU WORK BEST
Your delivery system is another factor to consider. Where do you shine best? What feels most natural to you and—more important—what do clients seem to achieve the most satisfaction with?
• One-on-one in person sessions
• Elite group in-person sessions
• One-on-one Elite or Mastermind coaching
• Mastermind retreats for a small number of clients
How you deliver can also affect your ease of delivery:
For example, what if you hate telephone coaching, but love being able to see people and work face to face, gauging their body language and reactions, then one-on-one video coaching is a great way to achieve the connection of “in-person” sessions.
You can offer one-on-one coaching:
• By email
• By telephone
• Via video conferencing
• In person
Or any combination of the above. (It also depends on your client’s preferences and comfort level, too!)
3 – PACKAGING AND STRUCTURING YOUR OFFERS
As you see… there is more than one type of coaching delivery system, and there’s more than one way to combine them. Rather than offering simple “sessions,” you can put these into special offers and package deals to maximize your profits even more.
Creating a package deal can encourage your clients to commit to paying as much as 25% extra at the time of purchase. If you package this correctly, it should feel as if you have done your client a huge favor, providing more for less. (In other words, you both win!)
4 – PLANNING YOUR SALES FUNNEL
This is the type of thinking you need to apply to every offer in your sales funnel. You have to get out of the habit of thinking: Product + sales page = OFFER
Instead, you need to think of it on a sliding scale: The higher the ticket price, the more you need to add social proof; added-value tailored options such as payment plans (not for every coach); high-value extra products and special offers—all while tailoring these exactly to your perfect client.
You need to think in terms of: Product + Landing Page + Options + Upgrades + Proof = OFFER
In short, you don’t just need a series of offers or products: You need a planned out income sales funnel , starting with ways to attract your clients, and ending up with your high-end options such as one-on-one coaching and deluxe, all-inclusive retreats.
Get your FREE “Coaching Program Planner” > HERE
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