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Product + Social Media Post = OFFER
Instead, you need to think of it on a sliding scale:
The higher the ticket price, the more you need to add social proof; added-value tailored options such as payment plans (not for every coach); high-value extra products and special offers—all while tailoring these exactly to your perfect client.[/text_block]
Product + Landing Page + Options + Bonuses + Proof = OFFER
In short, you don’t just need a series of offers or products:
You need a professionally-planned and researched sales funnel, starting with ways to attract your broadest audience, and ending up with your high-end options such as one-on-one coaching and deluxe, all-inclusive VIP retreats.[/text_block]
- The life cycle of your average client—will your client make it all the way through to your high-end offers?
- Income range—at what point in the funnel does she have to financially opt out?
- Retention strategies—can you prolong her stay in your funnel? Offer payment options?
- Demonstrate the return on any further investment will outweigh current sacrifices?
- Exactly what will tie her to you and cause her to stay?
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A simple bonus as offering to include a copy of your signature ebook can tip the scales towards purchases.
Creating a sales funnel into what you already do … becomes the game changer to working smarter not harder.[/text_block]
Completed my webinar using your done for you content. Got 2 booked for my 6 week Entrepreneur Jump Start Course.
Pam, Business Coach
I’m so inspired by being in this club. I’m creating things that I didn’t even know that I could do! Thank you Alease. You’ve create something unique and I feel blessed and highly favoured to be part of it.
Marva, Life Coach
Join The Coaching Business Simplified Club Today FOR $7
without the overwhelm or confusion of not knowing what to do.[/text_block]