Using Social Proof to Create Buyers
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First let’s define Social Proof:
Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. Wikipedia
For example, if someone is raving about a certain product you will be tempted to look at it with a view to purchasing it as well. As a business owner you want to take this concept and apply it to your products.
Another way to look at social proof is by having the attitude of “if they can do it, so I can”. If they can afford to have an iPhone then why not me?
One simple way to employ this concept for your business is by using social sharing buttons on your blog. If you display the number of shares your post has been liked or Tweeted, you will find that others will share your post too. Again, they are just following the lead of the person that went before them.
Social proof is one that is used by bars and restaurants all the…